why-page-image right-btn

Inspiration

Hanami - a celebration of life

Following a tradition dating back to their 8th century imperial court, every Spring, millions of Japanese people celebrate the annual falling of the cherry blossom during the festival of Hanami. It is a celebration of re-birth and renewal, and moreover the cherry blossom was once the most revered of the symbols of the samurai way of life.

The falling blossoms symbolise the exquisite serenity of a simple & joyful life.

From its origins in the ume groves of the Chinese imperial court, through the lavish parties given by successive Japanese Shoguns, Hanami has today a worldwide celebration of life.

Based on the original and centuries old Dutch dry gin recipe, HANAMI gin is infused with the true essence of distinctive cherry blossom and herbs. These botanicals are brought together in our own closely guarded recipe but rest assured all are carefully selected and tested for utmost purity and quality. Inspired by the festivals that bear its name, Hanami gin is a celebration of your life. 

© 2014 THE MELCHERS GROUP, NIKKELSTRAAT 26, 8211 AJ LELYSTAD, THE NETHERLANDS Tel: +31-(0)320-232720