Today the spirit of Hanami is celebrated through out the world from Tokyo to Washington DC and from Moscow to Sydney. These worldwide festivities are reflected within Hanami’s packaging.
Primary: 25-34 affluent, early adopters
Secondary: 25-45 G&T consumers
Primary: Tanqueray #10, Miller’s, Whitley Neil, The London
Secondary: Grey Goose, Belvedere, Level
Primary: High end Japanese and Asian Fusion Restaurants / Lounges
Secondary: Asian restaurants, 5* Hotel bars