BRANDING

Target Market

Today the spirit of Hanami is celebrated through out the world from Tokyo to Washington DC and from Moscow to Sydney. These worldwide festivities are reflected within Hanami’s packaging.

Consumer

Primary: 25-34 affluent, early adopters
Secondary: 25-45 G&T consumers

Competitive set

Primary: Tanqueray #10, Miller’s, Whitley Neil, The London
Secondary: Grey Goose, Belvedere, Level

Outlets

Primary: High end Japanese and Asian Fusion Restaurants / Lounges
Secondary: Asian restaurants, 5* Hotel bars